Coca-Cola Company Star Salesman Kit, 1949-1951.

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Coca-Cola Company Star Salesman Kit, 1949-1951.

http://www.worldcat.org/oclc/686792008

The Coca-Cola Company Star Salesman Kit dates from 1949-1951 and consists of numbered training lessons, memorabilia buttons, 35mm filmstrips and accompanying phonograph records, which together comprise a training program for Coca-Cola sales personnel. Topics include increasing sales, product placement, stock magazines, coolers and vending machines, and selling to women. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

43 items (2.0 lin. ft.)

Duke University Libraries, Duke University Library; Perkins Library

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SNAC Resource ID: 7973470

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 2 Entities related to this resource.

Coca-Cola Company.

http://n2t.net/ark:/99166/w6gz53fs (corporateBody)

The Coca-Cola Company was founded in Atlanta, Ga. in 1886 by John Pemberton. The Star Salesman Kit was part of a program developed to train Coca-Cola route salesmen. From the description of Coca-Cola Company Star Salesman Kit, 1949-1951. (Duke University Library). WorldCat record id: 686792008 The Coca-Cola Company originated as the Pemberton Chemical Company (1886). The Pemberton Chemical Company, which developed and marketed a soft drink named "Coca-Cola," was acquired (18...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)